Shaping Perceptions of Your Organization

NEP Content and Branding Specialist Jim Aleski spoke to a group of representatives from across the Police Conference of New York (PCNY) about the importance of using external messaging to shape the perceptions of your public safety labor organizations.

‍

Jim Aleski is a 25-year fire service veteran and career Lieutenant in the Cherry Hill (NJ) Fire Department outside of Philadelphia. Jim serves as a Branding and Content Specialist at NEP and formerly served as the Communications/Social Media Director for the Professional Firefighters Association of New Jersey (PFANJ), the state affiliate of the International Association of Fire Fighters (IAFF). Prior to becoming a career firefighter, Jim responded as a volunteer while working for more than a decade as a media producer. Jim was involved in the production of hundreds of national TV commercials, network branding campaigns, music videos, and corporate communication projects. Jim holds a BS in Mass Communications from Emerson College and earned a MS in Fire and Emergency Management Administration from Oklahoma State University.